Real estate professionals who benefit the most from real estate chatbots include:
New agents find chatbots particularly useful for growing their online business, as well as participating in networking and community events, and devoting time to potential sellers during listing appointments.
Experienced agents can enhance lead generation and sales by utilizing a chatbot to efficiently offer site visitors tailored properties and qualify leads.
Brokers and team leaders have the option to utilize chatbots in order to assess leads and transfer contact details to a CRM. By doing so, the lead assignment procedure is made easier and it guarantees that team members prioritize pursuing leads of superior quality.
Consider these three statistics if you are uncertain about whether live chat and chatbots are a beneficial concept for your real estate business.
- Live chat increases conversions on your website by 45%.
- Website engagement gets a 3x boost when a chatbot is present.
- Consumers are 63% more likely to return to a website that has web chat.
What are real estate chatbots and how can they grow your business?
The real estate industry faces the challenge of standing out as a top realtor, which in turn makes it hard to generate and nurture leads throughout the homebuyer’s journey. This is where chatbots and automation step in, offering a solution.
Real estate chatbots operate by automating certain processes to enhance marketing, lead generation, qualification, and follow-up.
The utilization of real estate chatbots allows your business to maintain communication with potential customers outside of regular business hours or when a majority of agents are occupied.
In a step-by-step process, chatbots have the capability to assist website visitors in finding homes that suit their requirements and financial plan, provide immediate responses to commonly asked questions, and acquire potential customers efficiently through an interactive and efficient process.
Real estate agents and real estate firms should all seize the opportunity to utilize the following capabilities offered by chatbots:
- Explain how to buy, sell, and rent property to prospects and clients.
- Search MLS listings.
- Schedule property viewings.
- Increase your number of qualified leads.
- Multi-channel support
- Save time and increase satisfaction with 24/7 support.
In 2023, the 11 best real estate chatbots can be found on the following platforms, which have undergone thorough vetting and qualification.
#1. Best Live Chat Software: MobileMonkey
MobileMonkey is a comprehensive chatbot platform capable of assisting with web chat, live chat, SMS, and Facebook Messenger bots, while also facilitating omnichannel marketing. While not designed exclusively for the real estate sector, MobileMonkey has gained popularity among realtors due to its extensive features, comparable to other chatbot platforms on this list and beyond.
Features of Mobile Monkey:
- Multi-channel chatbot platform on web and mobile app
- Advanced live team features
- Native web chat, Facebook Messenger, and SMS marketing tools
- Visual-flow chatbot builder and editor
- Chatbot templates
- Multilingual
- Zapier and other integrations
- Always mobile-friendly
- AI bots route requests and automate repetitive FAQs
- Custom live chat handoff triggers
- Analytics and reporting
#2. Best Real Estate Chatbot: Brivity
Brivity is a platform designed specifically for the real estate industry, combining chatbot technology with human interaction. The chatbots on this platform are driven by AI and machine learning.
Features of Brivity include the following:
- AI/machine learning chatbots
- CRM
- Lead qualification and lead nurturing
- Auto-generate landing pages on IDX property and search pages
- Click-to-call
- Home valuation sites connected to your CRM
- Text lead capture
- Listing alert email drips
- Community data (walk scores, school ratings, etc.)
#3. Best Real Estate Chatbot: ReadyChat
ReadyChat is a web chat application designed specifically for real estate agents who desire to delegate lead qualification to live chat agents.
The features of ReadyChat include the ability to think systematically and rephrase text step by step while ensuring no new information is added or removed.
- Web chat, live chat
- Real estate savvy live agents
- Customization options for your branding
- Code free for users
#4. Best Real Estate Chatbot: Structurely
Structurely is a platform designed specifically for the real estate industry that utilizes AI/machine learning in order to assess leads. This is achieved through their distinctive chatbot known as Aisa Holmes.
Structurally, it possesses features.
- Text and live chat
- Use on Facebook Messenger, web chat, Zillow
- Bot to human handoff and takeover
- Lead qualifying bot
- CRM integrations
- Mobile app
#5. Best Real Estate Chatbot: WP-Chatbot
WP Chatbot ranks at #5 on the list because it is widely considered the top WordPress chatbot available. Its simplicity and efficiency make it an ideal choice for seamlessly integrating a highly advanced web chat application into any WordPress site.
Features of WP-Chatbot include step-by-step thinking and the requirement to rephrase the given text without adding or removing any information.
- One-click-install for WordPress
- Custom greeting messages
- Add Messenger customer chat in web applications
- Multiple languages supported
- Traditional live chat and robust chatbot builder
#6. Best Real Estate Chatbot: Roof.ai
Roof.ai is a virtual assistant or chatbot powered by AI and machine learning designed specifically for real estate agents. Its primary function is to offer chatbot services that can effectively capture, assess, and direct leads to the agents within your team.
Features of Roof.ai include: – The ability to generate personalized virtual tours of real estate properties. – AI-powered chatbot that can answer customer questions in real-time. – Virtual staging services to showcase properties with different styles and furniture. – Automated lead generation and follow-up for potential customers. – Integration with popular messaging platforms like Facebook Messenger and WhatsApp. – Customizable chatbot scripts to match the branding and style of real estate businesses. – Analytics dashboard to track and analyze user interactions and performance metrics.
- Smart chatbots
- Answer FAQs
- Marketing automation tools
- Behavioral tracking
- Omni-channel support
- Intergrations for CRMs
- Solutions for marketing, customer care, mortgage and recruiting
#7. Best Real Estate Chatbot: Askavenue
Askavenue is software that has been specifically designed for real estate and allows communication between bots and humans.
Features offered by Askavenue:
- Bot to human handoff
- Notifications of real-time chat requests on mobile
- Message insights
- Message shortcuts and saved replies
- Live chat
- Chat transcript
- Reporting dashboard
- Automated greeting messages
#8. Best Real Estate Chatbot: Chatra.io
The software, Chatra, enables you to offer a convenient way for visitors to communicate with your business instantly through live chat.
The features of Chatra are as follows:
- Live chat and offline messaging
- Multilingual chat widget
- Conversation history
- Notifications and triggers
- Google Analytics integration
- Developer API
- Zapier integration
#9. Best Real Estate Chatbot: Flow XO
Flow XO is a comprehensive solution for constructing chatbots, as well as managing their hosting and deployment on various channels/platforms. Despite falling under the enterprise chat software category, Flow XO offers affordable pricing and options suitable for small and medium-sized companies.
The features of Flow XO are as follows:
- Virtual welcome mat for visitors
- Lead capture tools
- Live chat
- Ability to answer simple questions
- Accept payments through your bot
- Messenger, Slack, Telegram, Twilio, web chat
#10. Best Real Estate Chatbot: Drift
Drift is a platform that makes use of live chat and chatbot software which is automated.
Features of Drift:
- Mobile application
- Manage complex customer cases through tickets
- Option for automated messaging
- Automate activities with a chatbot
- Store data about visitors
- Marketing and sales automation
- Integrates with other business systems
#11. Best Real Estate Chatbot: Olark
Olark stands out from other platforms and tools on this list of live chat software due to its unique features. It functions as a platform for live chat plugins and integrations, serving Salesforce, WordPress, CRMs, help desks, Slack, ecommerce sites, and other platforms.
Features of Olark include:
- Live chat
- Real-time reporting
- Automated messaging
- Team management tools
- Live chat reports and analytics
- Chat transfers and routing
- Auto greeter
- Visitor details
How to choose the best real estate chatbot platform for your business
A real estate chatbot has various uses for a real estate company, including lead generation, marketing, scheduling, and acting as the AI representative to attract and engage potential customers.
Determining the bot’s functions and the platform that best supports those functions is a crucial step in implementing an effective automated chatbot solution.
Step 1 – Determine the purpose and scope of the real estate chatbot. Given the numerous choices for functionality and features, it is essential to clearly define the responsibilities you desire the chatbot to fulfill for your real estate company. This encompasses deciding on the preferred mode of communication, whether it be through artificial intelligence techniques like natural language processing or menu-driven conversational funnels. Furthermore, it involves establishing a budget for the development and deployment of the chatbot.
In Step 2, you should search for real estate chatbot platforms. It is crucial to understand what you specifically need from the platform you choose, as not all platforms are equal. Confirm that it has all the necessary features for your chatbot and suits your budget.
Step 3 involves evaluating the advantages and disadvantages of the platforms you have considered and selecting the one that closely aligns with your business requirements. Make sure to choose a platform that fits your budget and offers the most suitable features from your predetermined list of real estate chatbot functionalities.
Step 4 – Once you have comprehended the contract with the platform company, proceed to implement the chatbot.
Managed live chat or chatbots?
Regardless of how you choose to utilize it, incorporating a live chat feature is an excellent method to enhance interactivity and engagement on your website. However, you will still need to decide between utilizing a managed live chat or a chatbot.
Both managed or human-powered live chat and chatbots have their own advantages and disadvantages as they enable agents to engage in real-time conversations with visitors. Artificial intelligence or decision tree programming is utilized by chatbots in order to interact with visitors.
Managed live chat is consistently promoted as the preferred choice for high-value products. When it comes to purchasing property, which is often one of the most costly investments a customer will make, managed live chat enables agents to provide personalized information and assistance.
If necessary, Moneypenny’s live chat service allows for the integration of chatbots with human live chat agents. In cases of a significant volume of visitors and inquiries, chatbots can aid visitors by addressing commonly asked questions, automatically responding, and contributing to lead assessment.
BONUS: How Live chat will Help You Improve Your Business
Nowadays, it is commonly claimed that the majority of individuals possess markedly short attention spans. Although this statement may hold some truth, people still manage to listen to podcasts lasting 3 hours and spend their entire day leisurely binge-watching content on Netflix.
In the digital era, individuals are not necessarily characterized by low attention spans; rather, they are becoming more impatient. With one-click purchases and high-speed broadband prevalent in today’s world, people expect quick responses and efficient service. Otherwise, they will seek alternatives elsewhere.
To avoid this, an effective strategy is to consistently provide top-notch customer service by utilizing phone answering services and live chat on your websites. Notably, live chat has proved to be a valuable asset in the customer service arsenal.
In what way does live chat assist you in the real estate industry?
Now is the perfect opportunity to take advantage and transform as many website visitors as you can into leads by delivering exceptional customer service.
To enhance your business, adding a live chat feature focused on real estate to your website is the most effective approach. We have identified four ways in which a real estate live chat can benefit your business, along with guidance on handling your live chat services.
1. Enhanced conversion rate optimization
In the Real Estate Industry, Conversion Rate Optimization (CRO) involves maximizing the number of sales and leads by generating a high volume of calls and form submissions from website visitors.
By incorporating managed live chat into your real estate website, you can effectively boost the number of leads your website generates without considerably increasing your marketing expenses.
As mentioned, website visitors have little patience and often demand service around the clock. Our research indicates that 37% of individuals prefer reaching out to a business outside of regular office hours. This could be attributed to the rise in shift workers or the fast pace of life. Offering a 24/7 contact option on your website can give you a noteworthy edge in providing exceptional customer service.
By installing a managed real estate live chat solution on your website, you have the ability to generate leads even when you’re not actively working. With a human agent operating the live chat for real estate, our team of experienced professionals, based in the US, can swiftly establish connections with visitors and promptly address any inquiries.
Live chat is consistently reported as driving the most conversions on a website, regardless of the industry, due to visitors’ increased emphasis on speed, convenience, and instant gratification.
People might hesitate to fill out a form and provide their phone details immediately due to the fear of being trapped in an unwanted phone conversation.
Although ending a phone call abruptly is considered impolite, closing a live chat conversation has a different connotation and doesn’t make customers feel as uncomfortable when it comes to finalizing a purchase.
2. Increase blog post conversion rate
If you are not aware, content marketing is currently very significant. The digital marketing industry has been using the phrase “content is king” for several years, and now, with Google gaining knowledge constantly, the most effective way to increase visitors to your website is by providing top-notch content.
Despite adding banners and pop-ups to their blogs, many companies find that the conversion rate of their blog posts is not consistently high. However, these additional elements are often disregarded by visitors or can even cause annoyance.
One effective method of engaging visitors without being intrusive is by implementing live chat. For instance, if a visitor spends a specific period of time on a blog post or reaches the end of a webpage, you can opt for a pro-active chat to inquire if they require assistance with their next actions and potentially steer them towards areas of interest on your website.
In relation to live chat for estate agents, it is possible to direct potential customers to specific homes or areas that are relevant to the post they have just seen.
3. Enhanced customer support
The research indicates that a majority of customers, specifically 90%, desire prompt responses to their inquiries regarding customer service. In practical terms, live chat is the sole communication avenue capable of delivering instantaneous solutions.
the time to make a phone call either. People prefer instant communication and do not want to wait for hours to receive an email response or make a phone call.
Instead of wasting time calling a business, it is more efficient and convenient to visit a competitor’s website.
To significantly decrease the number of customer service phone calls received, many large organizations initiate support queries with live chat.
A managed live chat service for estate agents allows potential buyers to quickly obtain information about a closing date or house price through live chat. This benefits both the customer and the real estate agency.
Live chat is an excellent platform for obtaining feedback and enhancing customer support and experience. For instance, if the analysis of live chat transcripts reveals that visitors are having difficulty finding specific information about houses, this insight can be used to guide future design decisions.
By carefully considering your client’s needs, you can enhance your service effectively. With the use of live chat, you will possess a collection of transcripts that can enhance and elevate your customer service.
4. Creating an important branding touchpoint
There are multiple ways to define a brand, but the most accurate definition is the emotional and tangible connections related to your product or service.
The impression that a visitor has of your brand will be influenced by the design, speed, and functionality of your website if they are interested in purchasing a property from your real estate business.
Providing a live chat point of contact that is both professional and friendly can leave a positive impression of your brand, especially when it is available round the clock.
Live chat for estate agents not only helps increase the number of leads generated, but it also helps establish your brand as a warm and friendly real estate agency that goes the extra mile with customer service and support.
The initial encounter is crucial whether a prospective client contacts your office or engages in a live chat conversation. By employing a well-trained, professional, and courteous live chat agent to establish a connection, visitors will perceive themselves as significant and valued.
