For individuals, entrepreneurs, and small businesses, website builders offer an ideal solution to create a website without the need to hire a developer. Nonetheless, beginners may encounter difficulty in identifying the most suitable website builder.
With numerous website builders available in the market, determining the appropriate solution for you may seem challenging. The ideal website builder ultimately depends on your specific requirements.
By going over the pros and cons of the most popular options, we will assist you in selecting the best website builder in this article.
Best website builder software to start your website
1. WordPress
WordPress.org, which is also referred to as self-hosted WordPress, holds the title of being the most favored platform for website creation globally. WordPress powers more than 43% of all websites present on the internet.
There are two versions of WordPress, which are self-hosted WordPress CMS and WordPress.com. Later in this article, we will discuss WordPress.com. Additionally, you can refer to our comparison of WordPress.org vs. WordPress.com for more details.
Our list of best website builders is led by the self-hosted WordPress content management system (CMS) because of its popularity, powerful features, scalability, and ease of use.
WordPress is a website builder that is both free and open-source. Having maximum control over your website is a unique feature that sets it apart from other website builders on this list.
By utilizing WordPress, you remain in complete control and have sole ownership of your website, thus ensuring utmost privacy without any involvement from third parties.
WordPress is utilized by numerous popular websites such as WhiteHouse.gov, CNN, The New York Times, Microsoft, and various small businesses due to this reason.
In contrast to other website builders on our list, hosting your own website with a WordPress hosting account is required (but it is actually much easier than it may initially seem).
Advantages:
You have full control over every aspect of your website and online presence with WordPress. It has the capability to create various types of websites, which include an eCommerce store, community forums, a social network, a membership website, a business / corporate website, landing pages, and others.
For your website’s design, there are numerous pre-made WordPress themes available that are of high quality.
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One more significant benefit of WordPress is the availability of over 60,000 free WordPress plugins.
Plugins are similar to apps for WordPress, which allow you to enhance your website by adding extra features and functionality. These include a shopping cart, contact forms, Google Analytics, a photo gallery, social media tools, live chat, CRM, CSS customization, and more.
You can also use WordPress plugins to conveniently connect and integrate your website with well-known business tools, enabling you to automate and streamline your everyday operations.
WordPress is popular worldwide because their website builder is fully translated into more than 75 languages, making it easy to create multilingual websites.
Taking into account all of the advantages listed above, WordPress remains the most dominant website builder available on the market due to its superior power.
We suggest using the All in One SEO plugin for WordPress as it comes with effective SEO tools that are favored by search engines. This will guarantee that your website consistently achieves top rankings in search engines and surpasses your competitors on Google.
Our experts consider WordPress to be the top choice as a website builder and content management system for business owners, bloggers, web developers, and web designers due to all the reasons mentioned above.
One drawback is that
In order to run your own website, you will be responsible for handling it and becoming acquainted with a new system. Although the initial experience might be challenging, most users are able to overcome this slight learning curve.
Your WordPress hosting provider can automate all the tasks of keeping up with WordPress updates, plugin updates, and creating website backups.
2. Web.com
Web.com is a well-established and highly favored website builder for small businesses. Their website-building tools are user-friendly and offered at an affordable price, enabling individuals to create a website without any coding knowledge.
Advantages
Web.com provides a user-friendly web builder that is ideal for business owners who are not tech-savvy, allowing them to easily create websites through drag and drop functionality.
You have the option to choose from a wide range of pre-designed website templates, all of which are visually appealing. You can then easily modify the design to suit your brand requirements through simple point-and-click actions.
The builder includes various strong features such as the option to include photo galleries, videos, testimonial sliders, contact forms, map locations, social media buttons, and more.
You have the ability to add as many pages as you want to your website and personalize the design of each page separately. All of their website templates are fully compatible with mobile devices, and they also allow you to customize the design for different types of devices like desktop computers, tablets, and mobile devices.
Their eCommerce tools allow you to securely incorporate a maximum of 50 products, process credit card payments online, keep track of and manage orders, provide discounts, and offer additional features.
All the plans offered by Web.com include a range of features such as a free domain name, a business email address, autosave & backup features, a website security solution, SEO tools, website analytics, and other useful website tools.
In addition, they provide unlimited chat and phone support, allowing you to communicate with their web experts whenever assistance is required.
In addition to the website builder, there are also custom web design services available which allow an expert to design your entire website, and all at a highly reasonable cost.
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Web.com provides all the necessary tools for constructing a small business website, yet it may lack certain advanced features desired as your business expands.
The blogging capability provided by Web.com is significantly limited and not at all comparable to the superior power of WordPress.
If you have a small business, their eCommerce plan allows you to have up to 50 products, which should be sufficient. But if you want to create a powerful online store, you should consider other website builders from our list, like WooCommerce or Shopify.
Lastly, if you decide to switch to a different platform in the future, it will not be easy to do so because Web.com is a proprietary website builder.
3. Wix
Wix.com, a widely-used cloud-based website builder software, provides an effortless way to create a website by offering a user-friendly interface and a robust range of features. Approximately 1.9% of all websites utilize Wix as their chosen website builder.
Advantages
Because Wix website creator is a fully hosted platform, there is no need to pay for hosting. It offers a wide selection of templates for your website’s design, each of which can be easily customized using its user-friendly drag and drop site builder.
Wix has developed a technology called Wix ADI, which allows for the creation of an aesthetically appealing website through artificial design intelligence.
In addition to numerous templates, Wix also offers a wide range of free and paid apps that can be installed on your website. These apps enable you to incorporate additional features and enhance the functionality of your site. While some of the apps are developed by Wix, others are developed by third-party developers.
Wix provides a free plan that has restricted bandwidth and storage. Despite this, you can utilize this plan to try out their drag and drop website builder. The free plan does not incorporate a domain name, thus if you choose to continue using your website, upgrading to a premium plan may be preferable.
With all Wix plans, you will receive a complimentary SSL, although you will need to enable it for your website.
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In order to eliminate the Wix-branded ads on your website, you must upgrade from the Free or Connect Domain plans to the Combo or Unlimited plan.
If you ever make the decision to transfer your website from Wix, you will discover that the process is quite complex and challenging.
Their Connect Domain plan, priced at $9.16 per month, solely allows users to attach a personalized domain name, necessitating the additional purchase of a domain name separately.
4. HubSpot Website Builder
HubSpot Website Builder, designed for marketers and small business owners, is a robust content management platform that brings together their drag & drop website builder, marketing automation tools, and CRM. This enables you to provide your users with a customized digital experience.
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HubSpot is renowned globally as a top marketing automation and CRM platform. By addressing the concerns of small businesses, they have developed an all-in-one website builder that enables the creation of a website within minutes, eliminating the need to hire a developer.
Their conversion-optimized website templates can be utilized to construct a website efficiently, yielding desirable outcomes.
You also have the option of using their drag-and-drop editor, which is easy to use and allows you to create a unique website design in just a few minutes.
HubSpot’s website builder allows you to do adaptive testing, which means you can select up to five different versions of a page, and HubSpot will observe and present the most effective option.
The HubSpot website builder smoothly combines with their CRM platform, enabling you to use customer data in order to develop a fully customized digital experience for every visitor to your website.
In addition to its numerous other powerful features, it also includes SEO tools, strong analytics, tools for blogging, software for live chat, a feature for email marketing, support for multi-language content, and additional features.
When considering the features of their integrated marketing platform, HubSpot is among the top choices for marketers and small businesses looking for a professional website builder within this list.
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HubSpot is suitable for constructing customized digital experiences, particularly for landing pages and basic business websites, but if you require advanced business websites or online stores, it is more advisable to use WordPress.
HubSpot recognizes the importance of this, which is why they provide a free WordPress plugin. This plugin allows for seamless integration with WordPress, offering the best of both worlds.
For small business owners who are just starting out, the multitude of features that come with HubSpot may be overwhelming. However, if you are dedicated, HubSpot’s account executives will collaborate with you to guarantee the success of your online business.
5. WooCommerce
WooCommerce, an open-source eCommerce software built on top of WordPress, is regarded as the most popular eCommerce website builder worldwide for initiating an online store.
Based on our expert research, WooCommerce is being utilized as the eCommerce website builder by 8.8% of all websites, thereby making it twice as big as Shopify.
The advantages or positive aspects
WooCommerce provides total website control, making it the top choice for eCommerce site building.
It is equipped with all the features necessary to operate a thriving online store.
You have the option to accept online payments through either WooCommerce Payments or by integrating with more than 83 other payment methods, such as Stripe, PayPal, Square, Authorize.net, AmazonPay, AfterPay, Klarna, Apple Pay, Google Pay, and many others.
In contrast to Shopify, if you opt to utilize other payment solutions, WooCommerce does not impose additional transaction fees.
In addition, they provide numerous extensions that aid in various aspects of store management like shipping, delivery, fulfillment, sales tax management, and inventory management.
With SeedProd, you are able to construct personalized sales funnels and product landing pages. AffiliateWP allows you to establish an affiliate program, while TrustPulse enables you to display real-time social proof. Advanced Coupons lets you provide free shipping or run BOGO deals, and WholeSale Suite allows you to designate special wholesale prices. Additionally, FunnelKit (formerly WooFunnels) enables you to include order bumps and upsells. Overall, these tools offer a wide range of functionalities to cater to your needs.
WooCommerce smoothly combines with renowned email marketing services, analytics platforms, live chat software, helpdesk software, and conversion optimization tools.
By incorporating gamification into your WooCommerce website using the OptinMonster plugin, you have the ability to enhance sales conversions and minimize cart abandonment.
In addition to its already high level of SEO friendliness, WooCommerce can be further optimized for eCommerce SEO with the help of the AIOSEO plugin.
Words cannot fully describe the level of freedom and flexibility provided by WooCommerce. For more information, refer to our comprehensive list of the top WooCommerce plugins and themes.
WooCommerce is rated as the best website builder for eCommerce by our experts due to all the aforementioned reasons.
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Similar to WordPress, WooCommerce is a self-hosted eCommerce platform requiring the acquisition of familiarity with a new system.
You will have the responsibility of ensuring that WooCommerce is kept updated, performing website backups, and carrying out regular website maintenance tasks. Many of these tasks can be automated by WooCommerce hosting providers such as SiteGround, Bluehost, WP Engine, and others.
6. Gator by HostGator
Gator, an online website builder developed by HostGator, is widely recognized as one of the largest web hosting providers globally. The Gator builder offers a comprehensive solution for both website creation and hosting, making it an ideal choice for small businesses seeking a website builder.
Advantages
With Gator being a fully hosted platform, there is no need for concern regarding the software, updates, or backups.
With this easy website builder, you have the option to select from over 200 professional website design templates. Within the builder itself, you can easily customize each design using simple configuration choices.
You have the ability to modify any item on a page using a user-friendly interface where you can simply point and click. Additionally, you can easily move around various frequently utilized items such as images, videos, photo galleries, text, columns, maps, and contact forms by dragging and dropping them.
In addition, Gator provides access to an integrated stock photo library, enabling you to locate and include stunning photos on your website.
Every paid plan provides you with a complimentary custom domain name for your website. Additionally, the eCommerce plan grants you the capability to establish an online store and conduct the sale of your products on the internet.
Because Gator is a paid product, they refrain from selling your data or displaying any advertisements on your website.
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In contrast to other options on the list, Gator lacks a free plan as well as a free trial.
Similar to the other proprietary website builders mentioned, it is not possible to employ a developer to make substantial changes to your website design or incorporate additional features.
7. Hostinger Website Builder (formerly Zyro)
Hostinger Website Builder, previously known as Zyro, is a beginner-friendly and cost-effective website builder. They provide a user-friendly drag & drop website builder tool with complimentary hosting and a discount of 81% on premium plans when using the WPBeginner Hostinger coupon code.
For those in search of an inexpensive website builder to kickstart their website, Hostinger emerges as an outstanding option.
Advantages
With the Hostinger Website Builder, it is possible to create visually stunning websites even without any design or coding skills. This is made easy through their powerful and user-friendly design tools.
Included in its features are a logo maker, a range of useful AI tools, and an abundance of pre-designed website templates which can be used as a starting point.
You have the availability of over 1 million high-quality images at no cost.
If you are an artist or a small business on a budget, the affordable pricing of Hostinger Website Builder is the best aspect. Starting at $1.99 per month, their Single website builder pricing is the ideal choice.
Despite its low pricing, this website builder platform should not be underestimated as it offers excellent uptime and reliability.
Each plan offers a range of powerful features, such as marketing integrations (e.g., Google Analytics, Facebook retargeting, visitor remarketing), available on the Premium plan.
In addition, they provide eCommerce plans that enable you to include an unlimited number of products, accept payments online, provide discount coupons, manage orders and inventory, and even integrate your store with Amazon, Instagram, and Shopify.
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Switching templates is difficult once you have made a selection. Additionally, because Hostinger is not open source, it does not have the third-party integrations and add-ons that WordPress provides.
Although their starter plan lacks some features and does not provide a free domain, it encompasses all the necessary elements to construct a website.
Hostinger offers blogging features; however, it cannot be considered a complete blog platform due to its lack of features such as the ability to schedule blog posts.
8. Domain.com Website Builder
One of the best domain registrars on the planet is Domain.com. They provide a variety of website solutions such as web hosting, a website builder, business email, and more.
With just a few clicks, you can use their drag & drop website builder to create a small business website, blog, and even an eCommerce website.
Advantages
To create your website, Domain.com provides a simple drag-and-drop website builder. You have the option to begin with one of their numerous professionally designed templates and easily personalize it according to your brand using a straightforward drag-and-drop interface.
Every template provided by Domain.com website builder is designed to be compatible with mobile, tablets, and desktop computers. This ensures that your website will have a visually pleasing appearance across all devices.
With all plans, it includes website analytics, eCommerce features, the option to add a blog to any website, and a free SSL certificate, just as you would anticipate from a reputable website builder.
Along with inventory management, tax management, coupons & discounting, and numerous other impactful features, their eCommerce plan offers you a comprehensive package.
In addition to live chat and telephone customer support for technical assistance, they also provide these services to help you easily begin.
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Contrary to other commonly used website builders, the Domain.com website builder lacks a free website builder option and does not provide a free trial. Nevertheless, they do offer a money-back guarantee in case the product does not fulfill your satisfaction.
Because it is not open source, you will not be able to hire a developer to build advanced features like WordPress, as their extension ecosystem is small.
Due to the fact that it is a proprietary platform, it will prove challenging to migrate your website from the Domain.com website builder.
If you want an unlimited number of pages, you must choose at least the business plan since their starter plan only allows for a 6-page website.
9. BigCommerce
BigCommerce is a well-liked platform for building eCommerce websites that enables you to effortlessly establish an online store that can grow efficiently. It includes all the necessary features already integrated, enabling you to maintain low expenses and achieve significant profits.
Advantages
BigCommerce takes care of website speed, security, and updates as it is a fully hosted eCommerce solution. They manage the server and technical aspects, allowing you to concentrate on expanding your business.
In contrast to other hosted eCommerce solutions, BigCommerce offers native integration with WordPress, enabling you to utilize the flexibility of WordPress while harnessing the powerful headless eCommerce capabilities of BigCommerce. Put simply, no matter the amount of traffic, your website will remain fast and secure.
BigCommerce has integration with a variety of well-known payment gateways such as Stripe (credit cards and ACH), PayPal, Apple Pay, Square, Amazon Pay, Visa Checkout, Chase Pay, Ayden, and others. Unlike Shopify, BigCommerce allows you to utilize these payment gateways without incurring any transaction fees.
By utilizing their user-friendly drag & drop website builder, you can customize one of their numerous pre-made website templates to suit your specific requirements.
BigCommerce offers a variety of built-in features to effectively manage conversion rate optimization, including but not limited to cart abandonment, enhanced product search, product reviews, coupons, and more. To access extra features, you can integrate third-party applications from their app store.
Their dashboard is the best part as it allows you to view metrics and effectively expand your business with confidence.
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If you are new to using website builders, you might notice that BigCommerce pricing is slightly higher compared to others.
Due to its proprietary nature, it will be challenging to migrate away from BigCommerce.
10. Shopify
Shopify, a well-known eCommerce website builder, is designed specifically for online stores and eCommerce websites. It is utilized by millions of online stores in 175 diverse countries, with product sales worth over 400 billion dollars on its platform.
Our expert research shows that Shopify is the chosen eCommerce website builder for 4.4% of all websites on the internet.
Advantages
With Shopify, you can leave the management of software, updates, and backups to them as it is an all-in-one fully hosted eCommerce software.
Shopify provides a payment solution called Shopify Payments that allows you to accept credit cards. Additionally, you have the capability to include third-party payment gateways to enable payment acceptance.
Shopify, serving as an eCommerce website builder, offers comprehensive inventory management, limitless product options, robust statistics, and user-friendly marketing solutions, all conveniently bundled together. With an extensive array of design options available, there is no requirement to incorporate any coding.
It is incredibly easy to create a complete online store with Shopify due to its intuitive drag and drop interface.
Additionally, they provide in-store POS services that enable you to conveniently sell products at your physical store. This feature encompasses the acceptance of all major credit cards and the utilization of Shopify’s inventory, shipping, marketing, and statistics management tools.
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Shopify requires you to utilize its Shopify Payment platform, and if you wish to use a different payment processing solution, they impose an extra 2% transaction fee, which is quite steep.
If you are new to website building, you might notice that Shopify’s pricing is slightly higher compared to other website builders on the list. For further information, please refer to our Shopify vs. WooCommerce comparison.
If you ever decide to transfer your website away from Shopify, you will encounter significant difficulties in doing so.
In response to significant demand, we have developed a tutorial with detailed instructions on how to transition from Shopify to WooCommerce. Our team has also designed a migration tool that is free and automates the process for you.
11. WordPress.com
WordPress.com, named after its co-founder Matt Mullenweg, is a website hosting service and blogging platform operated by Automattic. This service is based on the WordPress open-source software.
To gain further knowledge on the subject, please refer to our article that explains the connection between WordPress.com and WordPress.org.
WordPress.com and WordPress.org are not the same website builder. Our top recommendation, WordPress.org, is a self-hosted platform. In contrast, WordPress.com is a specialized hosting solution geared towards blogging. Refer to our detailed comparison of WordPress.com vs. WordPress.org for further information.
Pros
WordPress.com is a custom user experience website hosting service that utilizes the same WordPress software to eliminate concerns about software maintenance and backups.
Their free and paid plans have distinct sets of features. All plans enable users to select from numerous free and paid WordPress themes. Following that, you can utilize the integrated customizer to include your site title, utilize widgets, add navigation menus, and more.
While it may lack the same drag-and-drop functionality found in other website builders, it is still possible to customize designs to a considerable degree.
Bloggers find the powerful editing tools that it comes with to be highly beneficial.
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In order to install custom plugins or themes, upgrading to their business plan is necessary.
Premium and lower plans lack eCommerce features or support for third-party ad networks. By opting for the business plan, you gain access to WooCommerce, the ability to install WordPress plugins, and the option to use third-party ad networks. Nevertheless, compliance with WordPress.com’s terms and conditions is still mandatory.
12. Squarespace
Squarespace, known for its great designs and ease of use, is a popular professional website builder. According to W3Techs, approximately 1.8% of all websites are constructed using Squarespace.
Advantages
You can focus on growing your business without any concerns about hosting because Squarespace provides a secure and reliable platform with enterprise-grade infrastructure for hosting your website.
Squarespace provides a wide range of website designs for easy initiation. These designs are fully prepared for various content types and can be completely modified. Additionally, Squarespace permits the simultaneous use of multiple templates for a single website.
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In a matter of minutes, you can effortlessly create your own layouts by simply dragging and dropping items onto pages.
Additionally, Squarespace provides an eCommerce plan that enables the incorporation of an online store into your website. This plan includes a user-friendly interface for effectively overseeing your products, inventory, orders, coupon discounts, and other related features.
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Limited integrations with third-party services can pose as a obstacle for business growth when using Squarespace.
You are limited to using only Stripe, Apple Pay, and PayPal for payment processing with their eCommerce plans. Adding extra payment gateways is not possible.
13. Weebly
Weebly is a software for building websites that is easy to use and offers numerous high-quality designs and functions. It features a well-designed page builder which enables you to edit your website without needing to learn any coding skills.
To provide a more seamless website builder solution for local businesses, Square, the popular payment platform, acquired Weebly.
There are advantages.
Weebly takes care of hosting your website and managing all the software in the backend, making it a fully hosted platform, eliminating the need for software installation and management.
The starting point for your website includes numerous website designs that can be used. These beautiful designs can be fully edited using Weebly’s live page editor.
You can easily set up an online store and start selling with Weebly’s built-in support for eCommerce.
Each Weebly site is equipped with pre-installed features for contact forms, photo galleries, sliders, and additional functionalities. This simplifies the process of incorporating these features into your website, eliminating the need for any complex setup procedures.
Weebly is consistently rated as one of the best DIY website builders for beginners due to its great features and ease of use.
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With Weebly.com, you are confined to the features they provide as they offer a completely hosted platform. It is not possible for you to engage the services of a developer or designer to incorporate any new functionality or features into your website.
On both Free and Personal plans, Weebly will display Square ads on your site. To eliminate ads, you must upgrade to their Professional plan.
Factors to Consider when Choosing a Website Builder in 2023
There are several factors you should take into account when it comes to constructing a website.
User-friendliness
To begin with, consider the level of user-friendliness provided by the website builder. Can it be easily used by individuals with various levels of technical skills? Does it offer tutorials or a help section to aid you in understanding the fundamentals? It is important to avoid encountering difficulties while attempting to utilize the website builder. Seek out an interface that is easy to navigate and has the capacity to enhance the experience of your website users. Additionally, ensure that there are an ample number of tutorials and support options available.
Features
Next, you should take into account the features offered by the website builder. Are there available templates that can assist you in getting started? Does it offer the flexibility to personalize the design and arrangement of your website? Does it incorporate built-in SEO features? Considering a combination of these features will assist you in determining the usefulness of the website builder for your website.
Pricing
Begin by reviewing your budget. Certain website builders are available for free, but to access additional features, you may need to choose a paid plan. Evaluate the financial implications and consider what aligns with your budget. Assess your options and determine the most suitable choice in terms of cost. Depending on your requirements, it might be worth considering a paid alternative due to the potential availability of enhanced features and superior customer support. Alternatively, you can opt to continue with a free plan.
Customization Options
Consider the level of control you desire over the design and content of your website. Certain platforms provide a greater degree of control compared to others. Hence, if you seek more choices and the ability to customize, it is advisable to locate a builder that offers such features.
Support
When considering the available support options, it’s important to think about what kind of assistance the website builder provides. Cloud-based support has become increasingly popular nowadays. In case of any issues, it is crucial to ensure prompt accessibility to assistance, whether through live chat, email, social media, or a chatbot. It is advised to check if the website builder grants customer service or a knowledge base containing valuable information.
In addition to the mentioned factors, the website builder’s features should be taken into consideration as well. It is important to look for features including analytics, SEO optimization, e-commerce capabilities, and security features. Furthermore, the ease of scaling your website should also be considered. If you expect your website to expand in the future, ensure that the chosen website builder can accommodate such growth.
How to Research for the Best Website Builders
To commence, it is advisable to begin by posing a series of questions to limit your search. What kind of website do you aspire to build? Which features are essential for your needs? Would you like the ability to personalize the design? When you have gathered your responses, you can embark on researching the array of website builders accessible.
Check out reviews
Begin by researching reviews of various website builders to determine which ones are the most popular. Make sure to thoroughly read user feedback regarding the website builder’s features, design choices, customer service, and user-friendliness.
Visit their website
In order to have an understanding of the features that a website builder offers, as well as the tutorials and resources they provide, it is advisable to visit the official website of the website builder.
Read up articles
It may be helpful to consider blog posts and articles that compare various website builders in order to streamline your options and gain a clearer understanding of the features provided by each one.
Talk to an existing customer
In conclusion, it would be wise to consult individuals who have utilized the website builder. Engaging in a conversation with them will enable you to obtain insights into their personal experiences, preferred features, and hurdles they may have faced. These interactions will significantly enhance your perception of the functionality of the website builder and assist you in determining if it aligns with your requirements.
Free Trial
When signing up, choose the ones that you are most confident about and give their free plans a try. Evaluate their user-friendliness and ease of navigation during the testing process.
If you dedicate time to researching and comparing various website builders, you will be able to make a well-informed decision and discover the most suitable option for your needs.
