Are you in search of the top website builder for SEO? Whether you are a beginner or a professional web designer, you have landed at the correct destination. Our focus today will be on examining the 12 finest website builders available in the market that are optimized for SEO.
Search engine optimization (SEO) is crucial for the success of any business, therefore it is important to choose a website builder that aligns with your SEO strategy when building your website.
However, not many small business owners possess a background in web design or website SEO. Who has the time and capacity to acquire knowledge in HTML or any other language for the purpose of optimizing their online presence?
Do not allow that to hinder you!
Website builders for SEO make it easier for complete beginners in web design to learn. They typically offer a range of options, from free versions to premium plans, ensuring they can be affordable for everyone.
This article highlights SEO website builders, which are considered the best website creators. In addition to excelling in SEO, these options also offer various other benefits. They assist with web design aspects, allow for customization, and feature user-friendly interfaces.
What Is a Website Builder?
If you use a website builder, you can create websites without having to manually code. Hiring a web designer or developer is not necessary when utilizing a site builder.
Depending on your builder plan, you have the option to create a website that is not just simple but also super elaborate.
All of the top website builders provide the opportunity to select templates and provide options for customization.
How to Pick the Best Website Builder for SEO
There are differences among site builders.
To cater to beginners, the majority of site builders incorporate drag-and-drop functionality, which allows users to click on a block and seamlessly drag it to their desired location on the website. This enables users to view the front end of the website in real time while working on the backend.
Several provide basic SEO features, although a few offer more advanced options.
Content management systems (CMS), advanced SEO features, and online store functionalities are possessed by many. They might also offer marketing tools, encompassing email marketing.
Others, on the other hand, provide app stores, integrations of add-ons and plugins, as well as customer support.
To pick the best SEO website builder, use the following criteria to help narrow your search.
The Site Builder’s Ease-of-Use for Beginners
When searching for your next website builder, it is important to prioritize ease of use as most site builders may have a learning curve, despite their attempt to be user-friendly.
When researching, the ease of use should be taken into consideration, as finding your way around a site builder should not be difficult. With some effort, beginners can create a professional website regardless of whether it is a simple one or one with more advanced features.
Affordable and Basic to Premium Plan Scalability and Pricing
critical factor to consider when looking for a website builder that caters to SEO needs.
For small business owners, the desire is to see their companies expand; hence, it is vital to search for a site builder that offers affordable pricing plans. However, it is equally important that these builders possess advanced features that facilitate the growth of your website alongside your business, even if it means incurring additional costs down the line.
If you have a limited budget, chances are you are running a small business.
Although only a few of the top website builders provide free plans with a multitude of features, a majority of them offer free trials.
For example, when you start your small business, your site builder should still be able to support you even if you only require basic eCommerce tools.
If you plan to expand as you grow, the ideal website builder should provide premium plans, which include advanced features.
Functionality Meets Your Small Business Needs
In addition to meeting your current needs, it is important for your site builder to be useful in the future.
When considering who will manage your site, their skills and your site’s requirements are important factors to think about. If the individuals responsible for maintaining the site have limited experience in certain areas of web design, it would be wise to consider opting for site builders that specialize in those specific aspects.
People often find it challenging to meet common needs.
- Email marketing
- Social media functions
- eCommerce features
- Customer support capabilities
- General web design
When considering which site builder to use, ensure that it provides assistance with the most essential functions for your site manager.
The best website builders for SEO offer a range of features, which include but are not limited to:
- Templates
- Connections with plugins and add-ons
- SEO tools
- A good amount of bandwidth
- Understandable backend
- SSL certificate
- Custom domain name
- Excellent customer support
- Marketing tools
- Drag-and-drop customization features
- Intuitive setup
- Responsiveness, meaning it’s capable of desktop and mobile optimization
It’s Actually a Website Builder for SEO
In order to assess the SEO-friendliness of the top website builders, it is necessary to consider the best SEO web builders.
When your site ranks higher on search engines, particularly Google, it tends to attract more traffic. This is because search engine optimization enables your site to perform well on search engines.
Best Small Business Website Builders for SEO
Now that you are aware of the definition of a site builder and what qualities to consider in one, it is appropriate to move on to the topic of the top website builders for SEO.
1. WordPress.org (Self-Hosted WordPress)
WordPress, being the most popular website builder and hosting service globally, began as a means to establish personal websites but has since expanded its capabilities significantly. Boasting a user-friendly interface, a plethora of customization choices, and influencing approximately 40% of the internet, it has evolved into something more substantial.
In addition to its status as one of the oldest website creators available, WordPress is highly favored by users for the following reasons:
- Ease of use
- Scalability
- Customization features
- Affordability (Spoiler alert: It’s technically a free website builder!)
With its customization features, you can construct any desired website. It offers numerous plugins and themes, aiding in the creation of a professional website tailored to your small business.
Due to being an open-source platform, WordPress.org provides maximum control over the actions that can be performed on your small business site, therefore presenting another benefit.
WordPress provides various optimization options to assist in improving your ranking in search engine results pages (SERPs).
In order to enhance your website’s SEO, you can also opt to utilize SEO plugins.
2. SeedProd
Regardless of whether you’re working on individual pages or building an entire site from scratch, SeedProd is the top choice for customization as it aims to help you create a unique website.
You have the ability to access 150 landing page templates, as well as over 80 pro blocks, and various types of pages for building. You also have the option to utilize draft mode in order to continue working on your page until it is prepared for publication.
Additionally, they provide conversion tools that aid in the expansion of your business.
SeedProd offers a cool feature that allows you to save emails to WordPress, no matter which email service provider you utilize.
3. Web.com
With an intuitive drag-and-drop builder, this website builder allows you to effortlessly create professional SEO-friendly websites.
Web.com is a website builder that focuses on being user-friendly and affordable for SEO. It is particularly suitable for beginners and is always considerate of small business owners.
The template library of Web.com is one of its best features, allowing you to build a unique and on-brand website with numerous customizable templates.
In addition to all of that, you will also receive a domain name and a professional email.
Additionally, Web.com offers a variety of SEO tools to enhance optimization further.
There are tools available, such as site audit tools and an analytics dashboard, that can assist in adding your site to business directories. These tools are useful for reaching the correct target audience and redirecting them to your website.
4. Wix
If you are in need of a simple website builder, Wix is the perfect choice. This user-friendly platform allows the creation of lightweight and quickly loading websites.
Speed is a crucial element in the equation of SEO. (There is nothing worse than having to wait for a website to load!) Due to Wix’s emphasis on relatively uncomplicated websites, its pages are lightweight and efficient in terms of speed.
In addition to its speed factor, Wix offers SEO tools that aid in optimizing your website and content. These tools include image optimization, a subdomain manager, and a built-in XML sitemap generator.
Wix ADI (artificial design intelligence) is a well-liked feature of this website builder due to its exceptional user-friendliness. By inputting your preferences, Wix ADI generates a web design effortlessly. In fact, this process is even easier than following the best step-by-step tutorial.
5. Zyro
Zyro, which is an intuitive website builder, is developed by the well-known hosting provider Hostinger.
As Zyro is a web hosting provider, it offers free web hosting, in addition to templates, drag-and-drop functionality, and a lightweight design. Consequently, Zyro ranks among the top website builders.
Zyro, similar to WordPress and Wix, constructs various types of websites. Zyro is able to meet your needs whether you desire to create a portfolio, small business website, or an eCommerce store.
A few features that make Zyro an excellent choice for search engine optimization include:
- Being lightweight and fast
- Mobile optimization
- Providing a free SSL certificate
- Integrations with SEO tools like Google Analytics, Hotjar, and more
- Offering tons of templates for all sorts of websites
With the help of Zyro’s powerful web design tools, it becomes easy to build impressive websites. Additionally, Zyro offers a writing assistant to assist in creating and optimizing content, making it the perfect finishing touch.
6. MemberPress
If you are considering building a membership site, the top choice for a website builder should be MemberPress.
Even individuals with no prior knowledge of web design can use MemberPress, a plugin that transforms your WordPress website into a membership site.
- Set up membership subscriptions and define different access levels.
- Control who sees different types of content on your site.
- Sell digital products
- Choose various payments platforms, including credit cards and PayPal
MemberPress comes with the flexibility of the WordPress platform since it is built on top of it.
MemberPress has clean and professional code, which leads to a lightweight and speedy membership site with regards to SEO.
7. HubSpot Website Builder
The HubSpot Website Builder is a great alternative to WordPress for marketers and small business owners.
Hubspot Website Builder is effective for SEO because it integrates:
- The ease-of-use of their drag-and-drop builder
- Marketing automation tools (including email marketing and customer support chat)
- An industry-leading CRM
HubSpot Website Builder is equipped with optimization tools that assist in developing a website with a high potential to attain a favorable ranking on search engines.
The website grader tool is a great example as it provides suggestions on how to enhance your SEO.
Another instance is the professional website templates it offers, which are designed to be optimized for both search engine optimization (SEO) and conversion.
HubSpot’s integration of various business tools into a single package contributes to its reputation as one of the top website builders for small businesses.
8. Squarespace
This product has a highly competitive range of SEO features, positioning it as one of the top choices in the market.
Squarespace offers its users excellent SEO tools that include clear navigation and Keyword Search options.
Moreover, for web designers and entrepreneurs, it is a reliable option as it includes the necessary tools for website creation. Additionally, there is a wide range of templates available, including one that focuses on SEO functionality.
Features of Squarespace:
- Squarespace offers a Keyword Search Analytics tool that lets you know which keywords drive visitors to your website. It is a crucial SEO feature that Wix and Weebly do not provide.
- The platform offers seamless integration with social media networks. Search engines will value shares and engagement more since it helps establish your authority in their eyes.
- You can integrate Google Search Console with Squarespace to identify where your SEO efforts are performing and where they are not.
- Squarespace automatically creates and connects a sitemap.xml file, listing each URL and image’s metadata for seamless indexing.
9. Weebly
Weebly’s popularity is attributed to its user-friendly structure and affordable prices, making it one of the leading website builders globally. It is particularly well-suited for individuals without HTML, CSS, and other programming language skills who require a website.
With over 40 mobile-friendly templates, Weebly offers a drag-and-drop builder that is suitable for personal websites such as portfolios or blogs. Its simplistic themes provide an excellent platform for showcasing your writing or other interests. Additionally, it offers support for various features including user profiles, comments, blog-specific SEO, and social sharing.
Features of Weebly:
- All Weebly websites have a sitemap, SEO-friendly HTML structure, meta descriptions, responsive design, and more.
- Weebly provides an option for customizing alt attributes of an image that is very important for your site SEO.
- This site builder comes with SSL encryption, which indicates to visitors that the site is completely secure.
- Every template on Weebly is responsive and adjusts itself to fit any device.
10. Shopify
If your plan is to run an online store, there is no need to search beyond Shopify. It is a top eCommerce platform that allows you to establish an online shop without the need for coding skills.
In addition, Shopify has effectively mastered all crucial SEO elements. It offers numerous integrated functionalities that effectively enable your page to be crawled and achieve a high ranking on search engines such as Google.
It is highly probable that it is the most SEO-friendly eCommerce platform available.
Features of Shopify:
- When you add a new product to Shopify, you can edit the product page URLs as well as the meta title and description.
- Shopify provides an option for adding image alt text that will increase the visibility of your image on search engines.
- Shopify automatically generates an XML sitemap for your website to give search engines a better understanding of your site’s structure.
- Shopify automatically creates a robots.txt file by default, so beginners don’t have to worry about it.
11. GoDaddy
GoDaddy is famous for its hosting and domain registration services; however, it also provides a website builder that allows users to create a website from the beginning.
GoDaddy is considered one of the top site builders on the market due to its intuitive tools for building sites. Consequently, it serves as an excellent resource for individuals who are new to website creation or lack expertise in coding and design.
Furthermore, the builder comes equipped with SEO, email marketing, and social media tools that simplify the process of reaching and captivating your target audience.
Features of GoDaddy:
- GoDaddy comes with an SEO Wizard option, a step-by-step manual that advises optimizing each webpage by adding relevant keywords and descriptions.
- GoDaddy offers managed services (a version of an SEO agency); you can contact its professional SEO team for assistance if you need advanced SEO.
- It provides 20+ pre-designed SEO-friendly templates to change your website’s layout instantly, color and font.
- GoDaddy creates an XML sitemap for your website, but you cannot edit it.
12. 1&1 Ionos
IONOS is an excellent option for those looking for an affordable website builder with a focus on SEO. Furthermore, it offers two versions of its site editor to cater to both beginners and experienced designers.
The builder has a variety of exciting features and includes a block-based editor that is specifically designed to assist individuals with limited technical knowledge.
Features of 1&1 Ionos:
- IONOS provides an extensive SEO package that allows customers to add title tags and meta descriptions, edit image alt text, and set a site title.
- You can track your SEO results by integrating Google Analytics or its extensive built-in analytics tools.
- Ionos also offers tools for Google PageSpeed and image optimization for faster loading times.
- The platform integrates with the Google Search Console to help Google crawl and index your website.
- Other features include SSL encryption, 301 redirects, an option for adding codes, etc.
13. Site123
Site123 is a website builder that is excellent for SEO. It assists you with a simple drag-and-drop tool and offers more than 180 templates to select the ideal appearance for your site. Furthermore, Site123 provides SEO tools to enhance your site’s visibility on search engines.
Features of Site123
- Its drag-and-drop feature makes it easy to build a website without any coding experience.
- All templates are well-optimized for mobile devices.
- Site123 includes built-in SEO tools that help optimize your website for search engines.
14. Hostinger
Hostinger offers convenient eCommerce functionality, which streamlines the process of establishing an online store and initiating the sale of products. Users are able to effortlessly incorporate products, establish payment gateways, and seamlessly oversee their orders through the website builder.
Features of Hostinger
- You can easily customize the templates to match your branding, including changing colors, fonts, and images.
- If you plan on selling products or services online, Hostinger’s website builder includes e-commerce functionality.
- Hostinger’s website builder includes built-in blogging tools, making it easy to create and publish blog posts on your website.
Things To Consider Before Choosing A Website Builder
Before you choose your next website builder, consider these pointers. It can be overwhelming to choose from the many available options, making it difficult to determine the right one for you.
What is the estimated duration for building my website?
What features do I require to begin?
Can I use it without any experience in web design or coding?
When I need help, does the support team pay attention and respond promptly?
Are there any additional services offered by the company, such as email marketing, search engine optimization (SEO), and social media optimization (SMO)?
After answering all of these questions, you can choose the perfect website builder.
FAQs About Picking a Website Builder for SEO
Even if you have gained knowledge about using website builders for SEO, there may still be some unanswered questions that you have. Here are some of the most frequently asked questions (FAQs) regarding building websites using these platforms.
Do website builders affect SEO?
Website builders have an impact on SEO as they aid in optimizing web pages. The utilization of a website builder instead of employing a web designer should not have any effect on SEO. However, it is essential to invest effort in ensuring that your website is properly optimized.
Which is the most popular website builder for SEO?
WordPress is the most widely used website builder, with around 40% of the websites you come across online being WordPress sites.
What’s the best website builder for SEO learning?
If you want to learn about SEO while you build your website, HubSpot could be the best option for you.
We provide an SEO checklist to guarantee that any website builder you utilize possesses adequate SEO.
Which is the easiest website builder for SEO?
When considering the easiest website to build, it is important to note that Wix ADI is a suitable option as it constructs a website for the user. However, it is essential to prioritize your specific requirements when selecting a website builder.
How do I create SEO for my website?
Most website builders either provide SEO tools or the option to incorporate SEO plugins and add-ons. Nonetheless, they require additional assistance and cannot function solely on their own.
In order to acquire proficiency in basic SEO tasks, you must become skilled in various areas. These encompass conducting keyword research and crafting alt text, meta descriptions, and meta titles. Additionally, you should possess the ability to generate redirects and produce exceptional content.
