According to a report from Outbound Engine, agents and brokers who have a live real estate chat feature on their website receive 36% more leads compared to those who do not. REAL trends also indicate that these prospects have a three times higher real estate lead conversion rate (7.5%) compared to the average online lead conversion rate of 2.7%.
Given the current circumstances surrounding the COVID-19 pandemic, it’s not surprising that customers value real estate website design that facilitates instant communication with realtors. This is particularly important since property viewings and open houses now necessitate advance scheduling.
In light of this knowledge, rather than directing member agents to third-party apps that lack familiarity with the real estate industry or essential functions, Web4Realty made the choice to develop our own real estate live chat support tool.
You may believe that numerous agents already utilize text, Facebook Messenger, or emails for communication. Thus, doesn’t this only contribute to the abundance of real estate marketing tools and complicate your daily lead generation efforts?
Real Estate Live Chat, a Rising Communication Tool
Members frequently request the live chat or live chat support feature at Web4Realty because it allows them to directly chat with leads on their website.
We have already accumulated over 530 agent members using the live chat tool on their real estate website within just two months of its launch.
Kosta Panagoulias, Co-Founder of Web4Realty.
According to the 2019 report by Chatbotslife, 28% of their most profitable users are agents from the real estate industry who utilize their chatbot platform for converting real estate leads.
How can agents use live chat to build relationships with online prospects easier?
In this section, I will outline different methods you can employ our real estate live chat support tool to enhance the conversion rate of visitors on your real estate website.
1. Do what Zillow and the Other Giant Property Websites Can’t
Do you have knowledge of what is not available on Zillow, Redfin, and other prominent property search portals?
Support via live chat is available!
Yes, it is true that there is no option for visitors to communicate with a real estate agent online directly through the listings.
The only option available is to send a message to the listing agent of the property, but it should not be anticipated that they will respond immediately.
There are two listings available on Zillow. Notice that you can solely send a message to the agent.
Trulia also lacks live chat.
Although these sites may possess a significant advantage in terms of popularity, you can indeed gain an advantage in customer engagement. Additionally, when it comes to real estate, a prompt response is often more crucial than popularity or the quantity of listings.
2. Engage Website Visitors Even if You’re Offline
Our custom form functionality differs from other live chat tools in that it does not require you to be online or active in order to respond. Instead, it allows you to personalize a question-and-reply sequence that gives the impression of a genuine conversation to any visitor on your website.
3. Show Off a Property Despite the Distance
Video has made it possible for buyers to make offers on properties without visiting them in person, which is a common practice nowadays.
In a normal property market, a buyer usually chooses several properties they are interested in and then reaches out to the agent to schedule a viewing.
The process can be laborious as it involves reviewing multiple pictures, documenting contact information of numerous agents, and subsequently revising the list with details acquired, including the count of current offers and amenities of the houses. Occasionally, the response time varies, ranging from a day to a longer duration.
By adding a live chat integration for real estate, prospects can have their inquiries answered without having to wait for days. Additionally, you can provide a video tour of the property to distant prospects, eliminating the need for them to physically visit.
4. Enrich Your CRM and Build a Prospect Profile All in One Place
Just like any other conversation with prospects, your chat sessions contain valuable data about your prospects.
Apart from the contact information of a potential customer, real estate scripts designed for a live chat sequence can inquire about…
- Preferred number of rooms or bathrooms
- Special amenities required, such as yard, pool, 2 car garage, etc
- Budget
- Preferred neighborhood or areas
- Transit options
5. Distribute the Workload and Give Prospects a Local Expert
In some cases, a purchaser desires more than just an attractive house with a satisfactory view. They may seek an area with reputable educational institutions or a location that exudes artistic ambiance. Regardless of their preferences, conveying the impression that you can link them with an agent possessing such expertise will be beneficial.
By utilizing a live chat support tool on your website, you have the capability to direct inquiries to various agents based on the preferences of a potential customer.
On the other hand, this function can be utilized to evenly distribute inquiries among agents in a brokerage. There will be no complaints from agents in your team about not receiving assistance in building their real estate pipeline, as all leads are allocated in a consecutive manner.
Why You Need a Live Chat Support in Your Real Estate Website?
Before, it may have seemed absurd to purchase houses online, but that is no longer the case. With the increasing number of people using the internet to search for desired items and make purchases, closing a deal online has become feasible, especially with the assistance of “Live Chat Support.”
Can you explain what Live Chat is in a step-by-step manner?
Live Chat support is installed on your real estate website to enhance customer service for visitors, allowing for faster transaction processes compared to traditional methods. It enables real-time communication with potential prospects and is designed to provide immediate responses to their inquiries and supply the necessary information. Typically, website visitors initiate a chat request by clicking on an icon visibly displayed on your website.
Website Position
The chat button on your real estate website can be positioned anywhere, but it is typical for a Professional Real Estate Website Design to place it in the bottom right of the website. This placement is more logical and has the same effectiveness as Facebook’s chat application.
The text below appears to be missing. Can you please provide the original text so that I can rephrase it for you?
Chats that are proactive.
To ensure efficient customer service, enable proactive chat when an agent is available to address visitors’ concerns. This will increase your customer reach. Utilize software that automatically invites web visitors to chat, thereby saving time and allowing you to focus on those who are interested in chatting.
Rephrased: The picture of the agent.
In order to create a sense of personal connection, it is crucial to include an image of the agent with whom the customer is communicating. This picture should feature a warm smile that conveys a welcoming demeanor.
The mode in which the device operates without an internet connection.
When it is after working hours and there are no agents available, advise the visitors to leave a message and provide their contact details. Those who provide their information will anticipate a call the next day. Each morning, you will receive positive updates and immediate leads. Your real estate website is operating efficiently even while you are asleep.
Chat protocols One way to approach this task is to break down the text into smaller components and rephrase each component separately, while ensuring the overall meaning remains unchanged. Here’s one possible way to rephrase the text: Protocols for communicating via chat.
To maintain a professional business, it is important to keep a record of the chat. This record will serve as a reference for future use and enable you to evaluate your agents’ performance. Consequently, it will assist you in determining necessary adjustments and identifying effective practices to be continued.
The advantage of using live chat is that it allows for step-by-step thinking while maintaining the same meaning, without the addition or removal of any information.
Live chat offers a variety of advantages, one of which is the ability to help visitors make a purchasing decision immediately, particularly in the real estate industry. Unlike other products, buying real estate involves careful planning, online research, and comparison. However, with live chat support, all of the visitor’s inquiries can be addressed promptly. Virtual tours or online tours can be conducted, allowing the visitor to explore various properties without physically leaving their location. Additionally, website navigation guidance can be provided, or specific property links with desired features can be shared directly with the customer.
