Search Engine Optimization (SEO) is crucial for the triumph of any website because it enhances the position of your page in search engine results. To put it differently, effective SEO increases the likelihood that when a potential customer, partner, or subscriber searches for keywords that relate specifically to your site, your website, brand, products, or other content will be among the top results.
Without implementing SEO, even a website that is well-designed and has a professional outlook runs the risk of being overshadowed by others because of lower rankings and traffic.
Your site’s visibility and ranking will improve, and you will gain organic clicks and traffic by utilizing efficient SEO.
When searching for the best website builder for your website, it is essential to prioritize SEO as one of the main features. Additionally, you should consider other important features such as ease of use, design, customization, pricing, and more.
What Is the Best Website Builder for SEO?
If you have come across this article, it is likely that you are already acquainted with SEO. However, we want to provide a brief overview of SEO for those who have limited or no experience in search engine optimization. This will assist them in understanding what they should consider and anticipate from the top website builders for SEO.
The ranking of a website in internet search engine results is determined by SEO. When it comes to search engines such as Google or Bing, one can anticipate that a website with superior quality and more pertinent information will be displayed at the top of the search results for the relevant keywords associated with those websites.
There are several main factors that impact SEO.
- Meta titles and meta descriptions – these are the brief titles and summaries which appear in the search result pages themselves
- URL structure – the URL should be short with precise wording, possible with keywords included
- Image Alt Text – this is when text explaining what a photo or image includes can be added so that the image itself can be included in the search engines results
- Backlinks – These are external links from reputable websites that add credibility to the content on your website
- Site speed and mobility – whether your website loads fast and is mobile responsive are two factors that are key for the successful rating and increased traffic to your site
- Structured data – this is code formatting that makes the search engine crawlers understand the content easier and better
In order to optimize your website’s visibility, it is essential to consider the factors mentioned above and others. Neglecting SEO can result in failure, regardless of the website’s appealing design and functionality.
The top website builders provide features, tools, guides, and support to assist you in enhancing the SEO of your site independently.
In order to determine the main keywords, performing keyword research using Google Keyword Planner is necessary. Afterward, these keywords should be added to the body text, URL, and images while maintaining an SEO-friendly structure for the website and webpage.
To maintain the same meaning while thinking step by step, it is important to ensure that your website contains useful information, videos, and other relevant content for better SEO.
In order to determine the effectiveness of your SEO, it is necessary to utilize measurement and analytics tools such as Web Analytics or similar alternatives.
5 Best Website Builders For SEO?
Here is a list of the best website builders for SEO, along with everything you can expect from each of them.
1. Wix
Perfect for absolute SEO beginners
Advantages of using Wix:
- Designed to be easy to use, with a drag and drop editor and SEO features, and an Artificial Design Interface, for absolute beginners in SEO and website building
- No coding is required
- It has a nifty SEO Wiz, which will automatically create the best SEO plan for you
- The SEO tools and features are built-in, so you don’t have to add apps from the app store, and figure out which features you will need to improve the SEO
- Various other added tools and features for ecommerce, analytics, and more for running a successful website of any type
Drawbacks of Wix:
- Although the most essential SEO features are integrated into the platform, you will need to add more advanced SEO features such as structured data additionally
- With its easy SEO features, Wix doesn’t allow easy manual SEO customization and editing like other website builders do
Features
Thanks to the intuitive drag and drop style editor, you can build an SEO-friendly eCommerce website or another website in a matter of minutes with the Wix site builder.
Both web pages and uploaded images on your website have distinct SEO settings that you can personalize. You have the option to customize various aspects such as page title, meta description, URL, headings (from H1 to H6), 301 redirects, and even add text to image alt attributes. Additionally, while customizing your website and individual web pages, you will receive helpful SEO instructions.
One major benefit of using Wix is its seamless integration with Google Analytics, allowing you to effectively track website performance. Furthermore, you can also incorporate a Google Search Console into your Wix website, which is advantageous for enhancing your visibility on the globally renowned internet search engine.
In addition to providing guidelines for setting up and customizing a website, Wix also notifies users of any deficiencies and suggests ways to enhance SEO. This ensures users receive ongoing support to maintain their website’s optimal SEO performance on Wix.
2. Weebly
Has dozens of high quality, helpful SEO apps
Advantages of using Weebly:
- There is built-in SEO tracking
- The URL, title, and description of each page can be optimized for better Internet search results
- The Header code can be personalized and optimized with keywords for better results in Google Search
- A 301 redirects feature to maintain the ranking of the site even if you are moving from another host
- You can customize the alt attributes of photos so that they appear in internet search results
- Included SSL encryption and domain name
- Access to a wide range of in-house and third-party apps in the app store
- Built-in search engine instructions
- Automatically generated sitemap
- Mobile friendly and high-speed websites
- Easy integration with Google Analytics and Google Search Console
- Weebly has a 100% free plan
Negatives of Weebly:
- The heading code cannot be optimized beyond H2 without an additional app
- The entire website address is automatically included in the URL strings
Features
In addition to the helpful built-in SEO tools and features, Weebly offers a wide range of SEO apps in their app center, with over 40 options available. Many of these apps are free and can be used to enhance various aspects of your website, such as expanding heading tags to H6, improving SEO for your blog, discovering top keywords, adding languages, incorporating ecommerce features, and more.
It offers a helpful blog and help center that provide detailed and easy-to-follow guides and tips to enhance your search ranking, simplifying the process of building a website and improving its ranking.
Due to Square’s recent acquisition of Weebly, the website builder is moving towards a focus on ecommerce. As a result, it will be an ideal choice for small and emerging online merchants in need of a user-friendly ecommerce website builder equipped with integrated SEO functionalities.
3. Squarespace
A great choice for those more confident with SEO
Advantages of Squarespace:
- A wide variety of built-in SEO tools
- Free SSL certificate and custom domain name
- Clean URLs and HTML markup
- Accelerated Mobile Pages (AMP) for faster loading on mobile devices
- Automatic meta tags and customizable page descriptions
- Built-in Search Keyword panel
- Structured data
- Rich search results on Google
- Easy to understand and use SEO editor interface
Disadvantages of Squarespace:
- It is not the top-recommended choice for complete beginners in SEO and those who prefer more guidance
- There are no dedicated SEO apps
Features
To improve search engine rankings and increase website traffic, it is necessary to make additional optimizations beyond modifying meta titles and alt text of images.
Including links to your website is crucial, and Squarespace provides exceptional options to incorporate them. This website builder facilitates superior social media integration compared to other platforms, enabling you to expand your online presence across major social networks. Consequently, this aids in enhancing SEO as search engines like Google prioritize websites trusted by reputable sources.
Squarespace may not be as user-friendly as Wix or Weebly, which means that setting up your website or working on SEO might require more time and effort. Similarly, some of the templates can be more complex to edit.
4. GoDaddy
Great for those who want outside help with SEO
Interested in finding out which plan is most suitable for you? Take a look at our GoDaddy pricing review!
Listed below are the advantages of using GoDaddy:
- GoDaddy has a Search Engine Optimization plan which includes real SEO experts analyzing your website, guiding you through the keyword search and editing, helping you publish the optimized content, and then allowing you to monitor and track the performance of your site
- Thanks to the SEO Wizard of the GoDaddy site builder , even absolute beginners in SEO will be able to optimize their websites and improve their rankings
- Built-in integration with Google My Business, which adds your website on Google and on Google Maps
One drawback of GoDaddy is that.
- The GoDaddy website building plans themselves have limited SEO features and tools, especially the cheapest one
- Most of the best features require that you sign up for the more expensive plans, which are not as affordable as those offered by most other platforms
Features and Ease of Use
If you desire integrated SEO options, it may be necessary to choose GoDaddy’s Standard, Premium, or Ecommerce plan, as the cheapest website builder plan provided by GoDaddy does not include any built-in SEO tools or features. The Standard plan costs $14.99 per month when billed annually, the Premium plan costs $19.99 per month when billed per year, and the Ecommerce plan costs $24.99 per month when billed for a year.
By opting for the pricier GoDaddy builder plans, you will gain access to features such as top-notch keyword suggestions, real-time tracking of your website’s SERP (search engine results pages), and additional assistance.
By subscribing to GoDaddy Premium and Ecommerce plans, you will have the opportunity to utilize the SEO Wizard, a helpful tool that will provide step-by-step guidance to enhance your website’s SEO and ranking. The SEO Wizard offers valuable suggestions regarding keywords and phrases, enabling you to improve your website’s rankings and increase traffic, regardless of your proficiency level in SEO.
By subscribing to the GoDaddy SEO plan, you can receive a thorough analysis of your site by SEO experts, along with guidelines to enhance your SEO, discover appropriate keywords, and boost your website rankings. This plan, priced at $6.99 per month, also allows you to track your website’s performance to assess the effectiveness of the SEO efforts and identify areas that require improvement.
5. WordPress.com
Great for those who want a hands-on experience
Advantages of WordPress.com:
- The themes available for WordPress com are all designed with search engine result ranking and optimization in mind
- It is the top-rated website builder that offers endless customization options, and complete control over your SEO
- Some of the WP built-in SEO tools include FrontPage meta description, Custom post meta description, Custom title formats, social and search previews, and more.
Disadvantages of WordPress:
- If you want to gain access to most SEO features and tools , you will have to upgrade to the Business plan ($25 per month when paid annually) or to the ecommerce plan ($45 per month when paid once a year)
- WordPress has the most complex interface of all our top picks in this list and is suitable for people with coding experience and WordPress knowledge and skills
Features
WordPress com provides various hosting and website building plans such as Personal, priced at $4 per month, Premium at $8 per month, Business at $25 per month, and Ecommerce at $45 per month. These prices include discounts for 1-year plans.
Each WordPress plan has a distinct set of features and tools. It is anticipated that the cheapest Personal plan will only include basic SEO tools. In order to access additional SEO tools for your small or large business website, it is advisable to choose the Premium or Business plans provided by WordPress.
6. Network Solutions
Advantages
Submission to search engines is done automatically.
Integration with Google Analytics made more efficient or improved
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SEO analytics are not native to the thought process.
There are only a few tools available for structured data.
Network Solutions provides basic solutions for building websites for individuals or businesses in need of a small and straightforward website. While their SEO tools are basic, even the most affordable plan allows users to include custom meta titles and meta descriptions.
By upgrading your subscription, your website will be automatically submitted to search engines for indexing. Although there are no built-in analytics tools, it is simple to connect your Google Analytics account.
7. HostGator
Advantages
Excellent data analysis
The design flexibility is excellent when thinking step by step.
Customization of meta titles and descriptions has been streamlined to provide a more efficient process.
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There should be no utilization of advanced SEO tools.
Gator is a website builder provided by HostGator, a web host company, and it has basic SEO tools. However, it is a suitable choice if you prioritize design flexibility and customization. It allows you to include meta titles and descriptions for all pages, but it does not offer the option to specify image alt texts.
One positive aspect is the ability to link Google Analytics, and there is a formidable built-in analytics tool. Another notable characteristic of HostGator is its respectable performance, which plays a crucial role in search engine ranking.
8. SITE123
Advantages
Extremely user-friendly.
Website creation can be done quickly with the help of this.
Tool for conducting an integrated audit of SEO.
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The design flexibility is limited.
Simple blogging tools
Site123 is a website builder that is easy to use for beginners and allows you to quickly create a new website within a few hours. It also includes an integrated SEO audit tool that you can utilize to guarantee that all elements of your website are optimized.
To enhance your SEO score, you have the option to include meta titles and descriptions, a sitemap, and meta tags. Additionally, it is simple to connect Google Analytics to compensate for the absence of built-in analytic tools.
9. 1&1 IONOS
Advantages
The process of SEO optimization that is carried out automatically.
Meta information that is easy to customize.
Built-in tools for analysis.
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The tools for design are limited.
There is no plan that is free forever.
1&1 IONOS provides a comprehensive SEO solution that allows users to incorporate meta tags and descriptions, personalize video and image alt text, and designate a site title. Additionally, there is a convenient automatic MyWebsite SEO tool that enhances site speed by optimizing all content.
You can track your SEO success by integrating Google Analytics or using the comprehensive built-in analytics tools available.
The Benefits of Using SEO-Friendly Website Builders
It is always advised to make use of the SEO features provided by your website builder. This will help ensure that your website is responsive and visible on search engine results pages (SERPs). Most website builders offer advanced SEO tools presented in a user-friendly manner, making it simple for you to learn the fundamentals and start implementing your own SEO strategy.
You may receive access to specialized SEO apps or plugins to enhance your efforts, in certain cases.
Understanding the Importance of SEO
SEO is of significance due to its ability to generate organic traffic to your website from search engines like Google and Bing. Despite the initial lack of immediate rewards and the time-consuming nature of implementing an SEO strategy, it has the potential to yield lasting outcomes.
It is worth putting in effort to maintain a high search engine ranking for a high-traffic keyword because it can bring a significant number of visitors to your website consistently over a long period of time. However, to prevent a drop in search rankings, you will need to continue working on it.
Essential SEO Considerations and Their Significance
When developing your SEO strategy, it is important to consider several key factors that can have an impact on your SEO score. In this article, we have highlighted some of the most significant ones.
Optimizing Meta Titles and Descriptions
Google relies on your meta titles and descriptions to gain a deeper understanding of your content and its subject matter. The meta title is an ideal location for incorporating a target keyword or keyphrase that you aspire to rank for.
When a web page is shown on the SERPs, the meta description is responsible for describing its content. It is crucial to make sure that the meta description is SEO-friendly, accurate, appealing, and encourages users to click and visit your website.
If your website receives more clicks and engagement from users, search engines are more likely to perceive you as an authoritative figure in your industry, leading to a potential increase in your search engine ranking.
Building an Effective URL Structure
There are multiple ways in which your SEO efforts can be influenced by your URL structure. Firstly, a subpar URL structure can have a negative effect on the user experience, which is connected to SEO.
If your website has a clear URL structure, it will be easier for search engine crawler bots to understand its content. Including relevant keywords in the URLs can be advantageous, and URLs that are easy to read for humans are more likely to be clicked on or shared as they are.
A URL that follows the format “www.thiswebsite.com/digital-marketing-tips” has a higher likelihood of being clicked compared to one like “www.uhfgkjfdgkjhd.com/post/06052022” because the former gives a hint about the content of the website.
Optimizing Image Alt Text
When creating an image alt text, it is important to provide an accurate description of the image. A recommended method is to imagine explaining the image to someone who is unable to see it, as this is essentially the purpose of alt text. In cases where a user’s browser cannot display the image, the alt text will be displayed instead.
Alt text for images is important for accessibility as it helps people with visual impairments using screen readers to comprehend the content of an image.
In addition, it is advantageous to include keywords in your alt texts as this enhances the likelihood of your images ranking higher in image search results. However, it is important to ensure that the inclusion of keywords flows organically. If this is not possible, it is recommended to provide a concise and easily understandable description instead.
Enhancing Site Speed
Put simply, websites that are faster rank higher on search engine results pages (SERPs). Google and other search engines are giving more recognition to websites that are quick and user-friendly, emphasizing the importance of considering site speed.
To monitor your site’s performance, we recommend utilizing Google’s PageSpeed Insights tool. Additionally, you can minimize media load times by utilizing an image optimizer or other SEO plugins.
Implementing Structured Data
By implementing structured data, you can include additional information to enhance the visibility on search engines. The inclusion of structured data allows you to obtain a “rich snippet,” which is a search engine result of superior quality that attracts more clicks. In contrast to regular search engine results, rich snippets provide more comprehensive information.
Various forms of structured data exist for different types of rich snippets. This includes a recipe website that utilizes structured data to include details such as cooking time, calories, rating, and an image of the meal in its search engine results page listings.
Some website builders will enable you to set up structured data via a native tool, while others will require you to install a plugin. You can also manually customize your site’s code if you have access.
Ensuring Mobile Usability
In order for your website to achieve a good ranking, it is essential that it is able to function effectively and display properly on mobile devices. Considerations to keep in mind include the use of mobile-friendly templates, responsive design, and the possibility of creating distinct versions of your site for mobile and desktop devices.
Most modern website builders are designed to excel in mobile usability, therefore, you need not be overly concerned about this aspect.
SEO support and guidance
The top SEO website builders provide extensive assistance and guidance to assist you in beginning your SEO journey. Occasionally, you may encounter a helpful SEO wizard to introduce you to the fundamentals. However, more frequently, you will have access to user-friendly SEO tools accompanied by in-depth user guides and tutorials.
If you are new to SEO and lack understanding, opt for a website builder that offers support and guidance.
